About Us
V12 Group is the complete provider of below the line (BTL) marketing services, using our proprietary database and multi-channel delivery model to provide measurable results for customer acquisition campaigns.
V12 is your point contact for your entire BTL needs
V12 Group fulfills an agency and a marketer's entire BTL marketing program through one single point of contact. No longer do you have to work with multiple vendors, different on and offline firms and a separate company for instatement advertisements. BTL companies have typically provided fragmented services offerings that are tactical and not tied to a marketer's brand or customer acquisition objectives. V12 Group was formed to provide our clients with a strategic approach to integrated BTL solutions through one source. As dollars continue to shift from mass marketing to customer targeting programs, below the line marketing is now the best way to tap into niche media channels and increase customer acquisition and retention.
V12 service offerings include:
- Analytics and Strategy
- Database marketing
- E-mail marketing
- Direct mail
- Interactive services
- Affinity marketing
- Data Licensing
As part of our integrated service offerings, V12 Group is the world's largest provider of instatement media with seventy percent market share and over three billion inserts annually. McDonald's, Unilever, AT&T, Target and 47 of the top credit card issuers in the US are among our more than 400 clients in industries ranging from oil and gas to travel, financial services, consumer packaged goods and retail.
