V12 Group Forms

October 13,2005

By Roger Park

Datagence, Media Solution Services and Spectra Products have merged into a single entity known as V12 Group. V12 says it is now a complete provider of below-the-line marketing services. The new company will use its proprietary databases to provide measurable customer acquisition results. Other integrated services include: lead generation, cost per acquisition programs, affiliate networks, online commerce and search marketing. V12 always offers email marketing and consumer analytics.

"V12 Group was formed to provide our clients with a strategic approach to integrated below-the-line solutions through a single point of contact. As dollars continue to shift from mass marketing to customer targeting programs, below-the-line marketing is now the best way to tap into niche media channels and increase customer acquisition," says Paul Chachko, former CEO of Datagence and new CEO of V12.