V12 Group Offers Consolidated Below-the Line Marketing

Oct. 10, 2005

A newly formed company, The V12 Group, is offering direct marketing services to Madison Avenue based on a couple of marketing trends, CEO Paul Chachko told DM News. The first is that dollars are shifting from above-the-line marketing to below-the-line, and the second is that advertisers can't effectively manage several vendors to work different channels so they're looking for consolidation.

The V12 Group considers itself a multichannel marketing company that offers database management, inserts, analytics, interactive (lead generation and SEM), email marketing, and affinity marketing, along with back-end services such as list management, list hygiene, merge purge, printing, and fulfillment. The company has over 500 clients and plans to do in excess of $90 million in annual revenue. Clients include Bose, McDonald's, Warner Music, AT&T, and Chase.