Our History
V12 Group was formed to provide our clients and agency partners with their entire below the line (BTL) marketing services needs through one single point of contact. As a result of the merger of three successful marketing services firms - Media Solution Services, Datagence and Spectra Products - V12 Group delivers a strategic approach and integrated BTL marketing delivery model. Each of these companies has deep expertise in their respective disciplines, enabling us to offer our clients streamlined BTL campaigns that are strategically integrated with their media plans.
- Media Solution Services - the world's #1 largest instatement media provider and a recognized leader in integrated multi-media marketing and advertising services across multiple delivery platforms
- Datagence - a provider of both on and offline customer acquisition programs, leveraging its demographic, lifestyle and transactional databases
- Spectra Products - the world's #2 largest instatement media provider
The combined companies have over 50 years of operating history with expertise in customer targeting and the delivery of integrated BTL services.
Company facts:
- 100+ employees
- 400+ clients
- World's largest instatement services provider
- Proprietary database of over 200 million consumer and 116 million household records
- Direct relationships with 94% of top credit card issuers.
- Privately held
