Our Vision
The V12 Group vision is: “Shaping the Future of Measurable Marketing Solutions.”
In the past, below the line (BTL) marketing services have been viewed as tactical and as the “poor cousin” to above the line (ATL) programs. Marketers typically work directly with one agency to create the strategy and media plans for their brand. These types of services fall into the ATL category, and are viewed as mass marketing campaigns. When applying BTL programs, such as database marketing, e-mail, interactive and instatement services, marketers are challenged with working with multiple vendors, firms that are tactical in execution and the results are not succinctly tied into one measurable view.
V12 transforms these status quo offerings into an integrated delivery model that provides our clients with one single point of contact for their entire fulfillment of BTL programs and a strategic perspective on the marketer’s brand objectives. We want our clients to think of our team as a partner, one who will be by your side to plan long-term campaigns strategically timed to your overall programs, as well as respond to urgent marketing requests. When you think of a strategic partner to fulfill complete below the line marketing needs, think of V12 Group.
