Affinity marketing
Enhancing brand value and gaining new customers
V12 Group's Affinity Marketing services, formerly Memberdrive, is comprised of a team with over 20 years experience in developing successful affinity marketing programs. V12's team is dedicated to helping our clients promote products and services to consumers through the groups they care about most.
We can connect clients to over 40 of the most recognized affinity groups' brands and communication channels, helping our clients create cost-effective targeting programs and develop positive brand associations for their brand.
As a complete provider of below the line marketing (BTL) services, V12 will bring a client and an affinity group together, and manage all aspects of database management and direct marketing services (offline and online) for both parties.
Our Affinity Marketing services include:
- Develop Affinity Marketing with Leading Brands:
We help clients create partnerships with affinity groups that are in line with the client's brand strategy and customer acquisition requirements. - Affinity Campaign Alignment:
V12 will assess a client's affinity marketing plan to make sure it is complementary to its above the line brand programs. - Database Marketing:
V12's proprietary database of over 220 million consumers can enhance a client's existing customer and prospect database with extensive demographic, lifestyle, and transactional data. - Direct Marketing:
V12 will serve as the direct marketing agency for the affinity groups and to our clients, providing a full range of services to create, test and refine messages. Full campaign management services are also included. - Overall performance analysis and recommendations for next steps
Sampling of affinity partner categories:
- Veteran's Organizations
- Sportsmen's Organizations
- Conservation and Wildlife Advocacy Organizations
- Seniors Advocacy Organizations
- Political Organizations
- Religious Organizations
- Youth Activity Organizations
- Ethnic Group Advocacy Organizations
- Cause Based Organizations
V12 continues to negotiate marketing agreements with affinity groups from the fields of sports, health concerns, hobbies, and business as well as trade associations, student groups, alumni associations, farm bureaus and labor groups.
- More than 8 in 10 adults have a more positive image of a company that supports a cause they care about.
- Two-thirds place greater trust in companies aligned with social issues
- *81% of consumers are more likely to buy a product that is associated with a cause or issue.
- *77% of consumers agree they would switch from one brand to another, price and quality being equal, to support a cause.*
- *2001Cone/Roper Corporate Citizenship Study
