Services

Analytics and Strategy

Making every dollar count


V12 Group understands that today's competitive marketplace requires marketers to get the most out of all their marketing investments - and be accountable for their performance.



Our team of marketing and advertising professionals partners with our clients to understand their overall objectives from a brand, lead generation and thought leadership perspective. We create audience definition and strategic product positioning combined with the right types of below the line (BTL) services to achieve your overall customer acquisition needs.

Data driven services delivering measurable marketing results


V12 offers a series of quantifiable, data driven marketing programs that provide our clients with the metrics and insights needed to clearly understand the impact of their BTL services, including how they are working in tandem with the above the line (ATL) programs.



Do you know who your client really is?


V12 helps our clients define their customer profile and create a strategy on how to target the customers through integrated BTL programs. Leveraging our proprietary database of over 228 million consumer records that includes detailed demographic, lifestyle and transactional data, V12 can augment a client's existing databases - providing an unprecedented level of detail and insight into prospect and current customer behavior. We help clients identify the highest quality prospects - but also refine offerings that more precisely map to existing preferences.



V12 provides the following data driven services:


  • Customer Profiling:
    Define and analyze customer trade areas to uncover the best segments to acquire and retain customers. We develop a repeatable strategy to apply against other segmentation identification efforts.
  • Response Analysis:
    V12's back-end analysis provides insight into campaign performance, allowing clients to rapidly adjust or react to campaign respondents.
  • Market Area Analysis:
    Gather and visualize consumer intelligence in marketing terms via executive overviews, graphs, charts and maps.
  • Spatial modeling:
    Identify consumer propensity to purchase based on postal geography variables as well as individual data selects.
  • Mapping:
    Plot customer locations, delivery zones and customer types. Receive visual depiction of data such as income ranges by zip codes.

Customized Services: V12 also offers custom querying and modeling for complex marketing strategies that require comprehensive analysis and targeting.