Our Approach
At V12 Group, we offer a flexible, partner focused approach to help our clients create effective, highly targeted below the line marketing programs. Our team is focused on understanding our clients' overall strategic marketing goals, and we work to ensure that below the line and above the line programs are complementary and highly effective. Our strategic approach to BTL service delivery ensures BTL programs deliver high impact results that enhance brand value and yield valuable new customers.
Here is an overview on our V12 Group delivery approach:
Discovery
During our Discovery phase, we work with our clients to understand their overall marketing objectives from a brand, lead generation and thought leadership perspective. Our team delivers customer targeting recommendations based on analysis and strategy.
Selection
Based on the customer profile and media plan, we provide the right types of below the line channel services to best complement our clients' customer acquisition requirements.
Execution
Our team then executes on the below the line services, whether the offerings are part of an integrated program or are stand-alone service selections.
Assessment
As part of measuring our clients' below the line programs, we assess the campaign(s) based on the goal of increasing customer acquisition through selected channels, and either move forward or re-evaluate the programs followed by a re-execution of newly defined below the line services.
