V12 Services
A unique perspective
V12 Group is the complete provider of below the line (BTL) marketing, using our proprietary database of over 220 million consumer records and multi-platform distribution model to deliver measurable results for customer acquisition campaigns.
Compared to above the line (ATL) programs, which can be broadcast, radio, and print advertising, V12 owns everything below the line that is focused on customer targeting and data driven, measurable marketing results.
Our complete below the line services include:
Database marketing:
Our proprietary database of over 220 million consumer records can enhance prospect or customer data sources with unprecedented demographic, lifestyle and transactional data. It can be utilized for any V12 campaign.
Email marketing:
V12 offers complete email marketing services, including campaign development, creative design, list selection, program management, and real-time response reporting.
Direct mail:
V12's direct mail team will help you develop the optimal direct mail strategy, working with you every step of the way to ensure the highest quality of respondents with real-time reporting.
Interactive services:
V12 provides an online lead generation platform that complements our clients' offline BTL programs.
Affinity marketing:
V12's affinity marketing experts help clients design affinity marketing programs that deliver additional sources of revenue at a fraction of the typical acquisition cost.
Data Licensing:
V12 Group offers direct access to our data whenever you may need it.
Licensing Opportunities are now available! Call for more details.
Cohesive approach to below the line marketing
Unlike other BTL services firms which typically provide fragmented offerings and tactical program execution, V12 professionals possess the strategic marketing and advertising savvy to understand its clients overall brand, lead generation, and thought leadership goals. We partner with clients to understand their above the line (ATL) program plans and create complementary BTL campaigns that ensure greater ROI for all customer acquisition efforts.
