Database marketing

We own the data and the marketing channels

Our proprietary database of over 220 million consumer records includes detailed demographic, lifestyle and transactional data, which is contributed by over 300 of the most credible and responsive sources available to direct marketers. These sources are updated monthly and include publishers, online retailers, catalogers, surveys and targeted destination sites. Clients can leverage this valuable information to enhance their existing customer and prospect data sources.

Armed with right data, V12's clients can fine tune marketing offers targeted at new prospects -- and provide their current customers with products that more closely match purchasing preferences and habits.

V12's database marketing services include:

• Data Enhancement/Append:
  With our proprietary database, V12 can append over 200 fields of desired information, including:
  • Contact information (email, telephone, and postal addresses)
  • Demographic information (age, gender, marital status, children, ethnicity)
  • Lifestyle information (income level, home ownership, interests, and hobbies)
• Data Quality and Maintenance:
  V12 takes meticulous care of its data, performing full data cleaning to achieve the highest quality:
  • Duplicates are identified and removed
  • Email addresses validated by syntax as well as domain and server verification
  • Postal address standardization performed in support of NCOA and CASS certification
  • Invalid records, such as "do-not-call" or "do-not-mail" are removed ensuring compliance with anti-spam regulations
  • All records compiled are verified as unique
• Database Modeling:
  V12 offers custom querying and modeling for complex marketing strategies that require comprehensive analysis and targeting.
• Database Management:
  V12 provides outsourced database management services to its clients. Services can range from simple database collection and maintenance to more complex database management.

Leverage our experts for maximum efficiency

V12's database marketing services can be utilized as is, or can be part of a larger strategic campaign that integrates with other below the line services. Because we offer a single point of contact for both tactical and strategic campaigns, we ensure an operationally efficient process that helps clients effectively achieve their customer acquisition and retention goals.