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Direct Mail

Getting the highest response rate


V12 Group possesses 30 years of direct mail experience, creating successful campaigns for the Global 1000 across a wide variety of industries.



V12's direct mail services offer clients strategic and operational excellence, helping them achieve maximum impact from their customer acquisition investments. Clients can take advantage of our marketing expertise to create compelling direct mail offers, but also our data driven services to develop precise targeting to achieve the greatest response rate from high quality prospects.

V12's direct mail services include:


  • Strategic campaign services:
    V12 clients can work with our marketing professionals to determine targeting and timing of a direct mail campaign so as to align with other below the line or above the line programs.
  • List rental services:
    V12 clients can reach the largest audiences within offer audience targets from the V12 consumer or business databases.
  • Affinity branded direct mail:
    V12's buying power gives clients the opportunity to co-brand a direct mail piece with the list owner. List owners will allow use of their name and logo on the printed materials.
  • List brokerage services:
    V12 has established relationships with leading name brand list owners and will manage list acquisition and integration with all other list sources.
  • Creative development:
    V12 offers some of the industry's most talented designers who can create compelling direct mail pieces that best express a client's brand and message - and increase campaign response rates.
  • Production services:
    V12 will manage all printing, production and mailing services. Only reputable printers who are credible within the direct mail industry are utilized.
  • Response analysis:
    V12 provides on-going reporting and analysis to help clients assess results in real-time, and make adjustments if needed
  • Overall performance analysis and recommendations for next steps

Quality and integrity


V12's consumer database is updated monthly, and fully cleaned and verified quarterly. Any records designated "do-not-contact" are removed. V12 is in full compliance with the Can-Spam Act of 2003.





V12's databases include:
  • 220MM consumers
  • 115MM households
  • 34MM B2B postal records
  • 1,500 variables for zip and carrier route
  • Regular updates from 350 data partners
  • Demographic, geographic, lifestyle, interest and transactional data with over 200 variables to choose from