V12's direct mail services include:
- Strategic campaign services:
V12 clients can work with our marketing professionals to determine targeting and timing of a direct mail campaign so as to align with other below the line or above the line programs.
- List rental services:
V12 clients can reach the largest audiences within offer audience targets from the V12 consumer or business databases.
- Affinity branded direct mail:
V12's buying power gives clients the opportunity to co-brand a direct mail piece with the list owner. List owners will allow use of their name and logo on the printed materials.
- List brokerage services:
V12 has established relationships with leading name brand list owners and will manage list acquisition and integration with all other list sources.
- Creative development:
V12 offers some of the industry's most talented designers who can create compelling direct mail pieces that best express a client's brand and message - and increase campaign response rates.
- Production services:
V12 will manage all printing, production and mailing services. Only reputable printers who are credible within the direct mail industry are utilized.
- Response analysis:
V12 provides on-going reporting and analysis to help clients assess results in real-time, and make adjustments if needed
- Overall performance analysis and recommendations for next steps
Quality and integrity
V12's consumer database is updated monthly, and fully cleaned and verified quarterly. Any records designated "do-not-contact" are removed. V12 is in full compliance with the Can-Spam Act of 2003.