Email marketing
Precision targeting for highest quality leads
V12 Group's email marketing services offer clients strategic and operational excellence, helping them achieve maximum impact from their customer acquisition investments.
Clients can take advantage of our marketing expertise to create compelling branded email templates and campaign messages, and also our data driven services to develop precise targeting to reach the highest number of quality prospects.
V12's email marketing services include:
- Strategic campaign services:
Work with our marketing professionals to determine the targeting and timing of your campaign to align with other below the line or above the line programs - Access to responsive online consumers:
V12 clients can target their message to our proprietary opt in consumer databases, which offers over 69 million unique consumer email addresses through:- Carefully selected consumer profiles that fit their audience
- Their own prospect or customer list matched to V12's databases
- Predefined niche audience segments
- 2 million small business email contacts
- List brokerage services:
V12 has established relationships with leading name brand list owners and will manage list acquisition and integration with all other list sources. - Creative development:
V12 offers some of the industry's most talented designers who can create email templates that best express a client's brand and message - and increase response rates. - Response analysis:
V12 provides on-going reporting and analysis to help clients assess results and make adjustments if needed.- Full campaign stats - emails sent, delivered, opens and click rates
- Responder snapshots of demographic, geographic and lifestyle information
- Primary response audience or hot spot
- Overall performance analysis and recommendations for next steps
Quality and integrity
V12's consumer database of email names is updated and cleansed daily, and re-verified twice yearly. Any records designated "do-not-email" are removed. V12 is full compliance with the Can-Spam Act of 2003 and all current industry best practices.
