According to industry research, the share of web advertising will rise from 12.4% to 13.7% in 2010. Getting your message to the most appropriate, relevant and intended audience is critical for the effectiveness of a campaign. Online audiences today are different; they are more fragmented and diverse. The emergence of social media and user-generated content has created audiences that show strong preferences for the type of content they consume. Marketers need to respond to this new audience with a targeting solution that adapts to the consumer.

Online Display Advertising

The foundation of V12 Groups display advertising is high-quality offline data. Many services create an audience based on online browsing behavior; however this isn’t always accurate. V12 Group uses offline behaviors and attributes that are more accurate and help to deliver ad relevance and results.

V12 Group maximizes your marketing dollars by leveraging demographics, lifestyle, behavioral, as well as social media attributes such as social memberships (LinkedIn, Twitter, Facebook, etc.), insuring your impressions are intelligently displayed in front of the audience most likely to respond.

V12 Group allows you to reach your audience with greater precision which increases relevance and response rates.

• Increase the value of your display advertising inventory
• Increase display advertising ROI
• Target the most relevant ad to every user

Data Verification

According to the U. S. Census Bureau, more than 44 million people move each year. Addresses change, and phone numbers get recycled. V12 Group understands that customer and prospect data is ever-changing and needs constant updating and verification.

V12 Group's Data Verification enables you to accurately confirm name, address and telephone information in real time. Whether you are verifying leads or remarketing to customers, V12 Group Data Verification can help you enhance your data and your business.

V12 Group Data Verification process helps to ensure that your data is correct. During this process, the data is checked for accuracy and consistency.

• Improve data quality by verifying and enhancing names, addresses and phone numbers
• Ensure you have accurate and up-to-date customer data for your marketing efforts
• Expand your data attributes by adding demographics, lifestyle, behavioral, as well as social media attributes such as social memberships (LinkedIn, Twitter, Facebook, etc.)
• Save time and money otherwise wasted because of inaccurate data

Data Enhancement

Email, Direct Mail, Mobile or Landline Phone Append

It is important to drive customer communication through the appropriate channel to achieve marketing objectives and maximize return on marketing investment. Achieving this in today's economy requires having the ability to communicate through email, mobile, direct mail and telephone.

• Multi-channel marketing is proven to drive a higher return on your marketing investment than single channel communications
• Many customers have a preferred channel of communication resulting in a higher propensity to respond and take action
• You can see the results from online communications almost immediately

Customer Profile Enhancements

V12 Group can add valuable information to your existing customer file using any combination of our 260+ data fields including geographic, demographic, lifestyle, interest and behavioral information. This will allow you to better define your audience and provide you with a targeted approach to increase cross-selling/up-selling opportunities and drive customer retention.

How It Works

The client's file is matched at desired individual and/or household level. If a multi-pass program is approved by client, unmatched records are sent out for additional processing. All matched records are appended with desired information and returned to the client quickly and in the original format. When appending email, all contacts are sent a permission pass message and those that do not opt-out are output to the client for immediate use.

Program Turnaround Time

• Postal or Phone Append: 2-3 business days
• Email Append: 7-10 business days
• Data Enhancement: 2-3 business days

Unparalleled 30 Day Guarantee

V12 Group offers a 30 day guarantee on email appends. Simply return any verifiable hard bounced emails within 30 days for a full refund or credit.